Privacy policy

Last Updated: 8 August 2026

1. Introduction

Meliora Selects Limited ("Meliora Selects", "we", "us" or "our") operates this website, including the associated content, features, tools, competitions, prize draws, products and services available through it (the "Services").

The Website is powered by Shopify, which provides the technology and infrastructure used to operate the Website.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit or use our Website, create an account, enter a Competition, make a payment, submit a postal entry, purchase a product, communicate with us or otherwise interact with our Services.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Meliora Selects Limited is the data controller of personal information processed by us.

Please read this Privacy Policy carefully. By using our Website or Services, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

Depending on how you interact with our Services, we may collect and process the following categories of personal information:

Contact Information

This may include:

  • full name;

  • email address;

  • telephone number;

  • billing address;

  • delivery address; and

  • postal entry address.

Account Information

Where you create an account, we may collect:

  • username or account details;

  • email address;

  • telephone number;

  • password and account security information;

  • account preferences; and

  • information relating to your account activity.

We do not have access to your password in readable form.

Competition and Entry Information

Where you enter one of our Competitions, we may collect and process information relating to your participation, including:

  • Competition entered;

  • Entry Number or Entry Numbers;

  • date and time of entry;

  • method of entry;

  • answers submitted to any qualifying question;

  • postal entry information;

  • entry status; and

  • information required to verify eligibility or a winning Entry.

Payment and Transaction Information

Where you make a payment through our Website, information relating to the transaction may be collected, including:

  • transaction amount;

  • date and time of transaction;

  • payment method;

  • payment status;

  • transaction reference;

  • Competition or product purchased; and

  • other information necessary to process or verify the transaction.

Payment card information is processed through our payment service providers. We do not ordinarily store complete payment card details ourselves.

Communications

We may collect information contained in communications between you and us, including enquiries, complaints, customer support requests and correspondence relating to Competitions, Entries, payments or Prizes.

Technical and Usage Information

When you access our Website, certain technical information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • network information;

  • approximate location derived from technical information;

  • pages visited;

  • interactions with the Website;

  • dates and times of access; and

  • other information relating to how you use the Website.

Some of this information may be collected through cookies and similar technologies. Further information is provided in our Cookie Policy.

3. How We Collect Personal Information

We may collect personal information:

(a) directly from you when you create an account, enter a Competition, make a purchase, submit a postal entry or contact us;

(b) automatically when you use or interact with our Website;

(c) through Shopify and other technology providers used to operate our Services;

(d) through payment service providers and other service providers acting on our behalf; and

(e) where permitted by law, from other third parties where reasonably necessary for the operation, security or administration of our Services.

4. How We Use Personal Information

We may use personal information for the following purposes:

Providing and Administering the Services

We use personal information to:

  • operate and maintain your account;

  • process Competition Entries;

  • allocate and administer Entry Numbers;

  • process payments;

  • administer postal Entries;

  • communicate with Entrants;

  • administer Competitions and Prize Draws;

  • verify eligibility;

  • verify winning Entries;

  • contact Winners;

  • arrange delivery or electronic fulfilment of Prizes;

  • process refunds or Site Credit;

  • provide customer support; and

  • otherwise perform our contractual obligations to you.

Competition Administration and Fraud Prevention

We may use personal information to:

  • prevent and detect fraudulent activity;

  • identify duplicate, suspicious or invalid Entries;

  • verify the identity and eligibility of Entrants and Winners;

  • investigate suspected breaches of our Terms and Conditions;

  • protect the integrity and fairness of Competitions;

  • prevent abuse of promotional offers or Site Credit; and

  • protect our Website, business and customers.

Legal and Regulatory Requirements

We may process personal information where necessary to:

  • comply with legal or regulatory obligations;

  • respond to lawful requests from government authorities or law enforcement;

  • establish, exercise or defend legal claims;

  • enforce our Terms and Conditions and other policies; and

  • protect our legal rights, property and legitimate business interests.

Improving Our Services

We may use information about how customers interact with our Website to understand usage, identify technical issues, improve functionality and develop our Services.

Marketing

Where permitted by applicable law, we may use personal information to send information about our Competitions, products, promotions or other services.

The method of marketing and the applicable legal requirements will determine the lawful basis on which such information is processed.

Where consent is required for electronic direct marketing, we will obtain the appropriate consent before sending such communications.

You may withdraw consent or object to direct marketing at any time by using the unsubscribe facility provided in marketing communications or by contacting us.

The ICO confirms that direct marketing by electronic means can be subject to the Privacy and Electronic Communications Regulations ("PECR") as well as UK GDPR requirements. citeturn0search2turn0search7

5. Lawful Bases for Processing

We will only process personal information where we have a lawful basis to do so under applicable data protection law.

Depending on the circumstances, these may include:

Contract

We may process personal information where necessary to enter into or perform a contract with you, including processing Competition Entries, payments, refunds, Site Credit and Prize fulfilment.

Legal Obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

Legitimate Interests

We may process personal information where necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.

This may include operating and improving our Services, preventing fraud, maintaining Website security, administering our business and, where legally permitted, certain direct marketing activities.

Where we rely upon legitimate interests, we will consider whether the processing is necessary and proportionate and whether your interests and rights override our legitimate interests. citeturn0search4

Consent

Where required by law, we will ask for your consent before processing personal information for the relevant purpose.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. How We Share Personal Information

We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.

These may include:

Shopify

Shopify provides the technology and infrastructure used to operate our Website and may process personal information in connection with providing its services to us.

Payment Providers

We use third-party payment providers to process payments and related transactions.

Technology and Service Providers

We may use third-party providers for services such as:

  • website hosting and technology;

  • email and communications;

  • customer support;

  • data storage;

  • analytics;

  • fraud prevention;

  • security;

  • delivery and fulfilment; and

  • other services necessary to operate our business.

Prize and Product Suppliers

Where reasonably necessary to fulfil a Prize or physical product, we may provide relevant information to a supplier, courier, manufacturer, publisher or other fulfilment provider.

Only information reasonably necessary for the relevant purpose will be provided.

Professional Advisers

We may disclose personal information to professional advisers, including accountants, lawyers, insurers and other professional service providers where reasonably necessary.

Legal and Regulatory Authorities

We may disclose personal information where required or permitted by law, including to courts, regulators, government bodies or law enforcement agencies.

Business Transfers

If our business or substantially all of its assets are sold, transferred, reorganised or merged, personal information may be transferred as part of that transaction where permitted by applicable law.

We do not sell your personal information as a business practice.

7. Shopify

Our Website is powered by Shopify.

Shopify may process personal information in connection with providing its platform and related services.

Information submitted through our Website may therefore be processed by Shopify and other service providers used by Shopify or by us, including providers located outside the United Kingdom.

Further information regarding Shopify's handling of personal information can be found in Shopify's privacy documentation.

Shopify Privacy Policy

8. Cookies and Similar Technologies

Our Website uses cookies and similar technologies.

Some cookies are necessary for the Website to function, including for security, account functionality and shopping or checkout functionality.

Other cookies may be used for analytics, performance, advertising or other purposes.

Our use of cookies is governed by our Cookie Policy and, where applicable, the consent choices presented through our cookie management tools.

9. Third-Party Websites

Our Website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policies and terms of any third-party website before providing personal information to it.

10. Children's Data

Our Competitions and Services are intended for individuals aged 18 or over.

We do not knowingly collect personal information from individuals under the age of 18 for the purpose of allowing them to participate in our Competitions.

If we become aware that personal information has been provided by an individual under 18 in connection with a Competition, we may take reasonable steps to remove or delete that information where appropriate.

If you believe that a child has provided personal information to us, please contact us using the details provided below.

11. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential and should not share your password or account access information with another person.

12. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to:

  • maintain customer accounts;

  • administer Competitions and Entries;

  • fulfil Prizes;

  • process transactions;

  • comply with legal and accounting obligations;

  • prevent and investigate fraud;

  • resolve disputes; or

  • establish, exercise or defend legal claims.

The specific retention period will depend upon the nature and purpose of the information and any applicable legal requirements.

13. Your Data Protection Rights

Subject to applicable law and any relevant exemptions, you may have rights in relation to your personal information, including:

  • the right to request access to personal information we hold about you;

  • the right to request correction of inaccurate or incomplete information;

  • the right to request deletion of personal information in certain circumstances;

  • the right to request restriction of processing in certain circumstances;

  • the right to object to certain processing;

  • the right to withdraw consent where processing is based on consent; and

  • the right to receive or request transfer of certain personal information in a portable format, where applicable.

You also have an absolute right to object to the processing of your personal information for direct marketing purposes.

The availability of these rights depends upon the circumstances and applicable law. They are not absolute and certain legal exemptions may apply. citeturn0search7

14. Exercising Your Rights

To exercise your data protection rights or make an enquiry about how we process your personal information, please contact us using the details below.

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the timeframe required by applicable data protection law.

15. International Transfers

Some of our service providers, including Shopify and other technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

Where required, we will rely upon an applicable adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism.

16. Complaints

If you have concerns about how we process your personal information, please contact us in the first instance so that we can investigate and attempt to resolve your concern.

You also have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)

Further information about making a complaint can be found on the ICO's website.

Information Commissioner's Office

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal requirements or regulatory guidance.

The latest version will be published on our Website and the "Last Updated" date will be amended accordingly.

18. Contact

If you have any questions about this Privacy Policy, our data protection practices or wish to exercise any of your data protection rights, please contact us:

Meliora Selects Limited
Registered Office: 49 Jamaica Street, Level One, Basecamp Liverpool, Liverpool, L1 0AH, United Kingdom

Email: enquiries@melioraselects.co.uk

For the purposes of applicable UK data protection legislation, Meliora Selects Limited is the data controller of personal information processed by us.

END OF PRIVACY POLICY